This is an assignment done for the Design Summer School at Goldsmiths University of London on the topic of 'AR Travel Services'. I GO guides you in real-time with the information you need from the start to the end of your trip. You don't need to hold your phone in front of your eyes anymore, as the AR device worn on your ear displays a holographic screen at eye level. I GO is a service that's been designed with you in mind, so that your traveling experience is never a hassle.
The goal of this project is to redefine Bonjuk's brand identity (BI) and create a promotional strategy that resonates with it. Bonjuk is a leading porridge brand in Korea. With increasing health awareness among younger audiences and a growing demand for personalized services, Bonjuk’s value has been redefined as “a meal prepared just for you.” To support this message, we have planned promotional initiatives including customized packaging sets, engaging video content, and a dedicated delivery app service.
Petal is an app that lets users log ideas as audio plays. Inspired by the question, “Could we capture insights while listening to music, moment by moment?” Petal offers a seamless way to capture inspiration during playback. With its versatile functionality, it’s expected to be valuable for singer-songwriters, video creators, fan communities, and more, allowing users to capture details tied to specific moments in audio content.