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project history

Mobile Game Performance Marketing


BitMango is a leading global game publisher with expertise in launching over 50 games that attract a collective audience of over 2.7 million Daily Active Users. Notably, <Roll the Ball> boasts over 170 million downloads globally, and <Block! Hexa Puzzle> consistently ranks at the top of puzzle games in North America. The word game <Word Cookies> earned recognition as one of Apple’s most popular games and apps in 2017.
> Work Scope Marketing Creative, ASO, Workflow Automization

> Project Client

Bitmango (link)

On-Site Marketing Solution Branding
'more' serves as the proprietary brand of NHN AD, a digital marketing agency, offering on-site marketing solutions as a service. Leveraging machine learning, 'more' predicts the instances when users are prone to exit a site, delivering personalized information to encourage extended stays and, consequently, driving increased revenue for websites.

> Work Scope

Branding,  Digital Marketing

> Project Client

 NHN AD (link)

SK AI College
SK AI College is an educational program introducing top AI conferences like Em-Tech Review, ICML, and AI Summit to all SK Group employees. Launched to meet the growing demand for remote learning during the pandemic, it overcomes one-sided content limitations by offering immersive experiences in different virtual worlds each season. Through interviews with conference speakers, viewers engage interactively. Episodes are designed with real-world cases, making it easy for all employees to apply newfound knowledge to their work.
> Work Scope Production Director(PD) , AI Expert Recruiter, Writer, Final Compositor

 > Project Client SK Group (link)
SK Mysuni

SK NFT College
We are on the cusp of a new digital paradigm shift centred on web3. While there are news of successful projects centred on NFTs, most of them are from an investment perspective, and there is a lack of understanding of the most important aspects of mass adoption, customer experience, and changes in the industry ecosystem. We want to find new insights and future opportunities by focusing on the customer experience and what companies and brands need to prepare for.
> Work Scope Production Director(PD) , Writer, Final Compositor

 > Project Client SK Group (link)
SK Mysuni

SIM Eternal Concept Making


Stella in Motion (SIM) is a New York-based studio focused on reimagining the future of death. The SIM Eternal Project seeks to address the social and environmental challenges associated with traditional cremation and burial practices by offering innovative ways to memorialize the departed. Utilizing a metaverse space and advanced data collection techniques, the project envisions transforming the passing of loved ones into a new form of resource rather than a finality.

> Work Scope Business Development, Official Video Production

> Project Client

 Stella in Motion

EV Mobile Clinic Operation in NY
The U.S. healthcare system is evolving, yet certain communities still lack access to basic healthcare, resulting in health disparities. To address this, the Brooklyn Chamber of Commerce (BCC) partnered with Hyundai Motors, and Mount Sinai Health System to create the "Stella in Motion" Mobile Health Clinic (MHC) Platform Prototype. This collaboration aligns with Hyundai's vision for purpose-based vehicles and BCC's commitment to community-based healthcare delivery models.
> Work Scope Business Development, Demo Video Producing

> Project Stakeholders

 Brooklyn Chamber of Commerce (link)
Hyundai Motors (link)
Mount Sinai (link)

I GO: AR Travel Service
This is an assignment done for the Design Summer School at Goldsmiths University of London on the topic of 'AR Travel Services'. I GO guides you in real-time with the information you need from the start to the end of your trip. You don't need to hold your phone in front of your eyes anymore, as the AR device worn on your ear displays a holographic screen at eye level. I GO is a service that's been designed with you in mind, so that your traveling experience is never a hassle.

> Work Scope

Research Project (3weeks, 2017)

> Final Output

Prototype App, Mockup Device, Report

Bonjuk: Rebranding & App Service Design


The goal of this project is to redefine Bonjuk's brand identity (BI) and create a promotional strategy that resonates with it. Bonjuk is a leading porridge brand in Korea. With increasing health awareness among younger audiences and a growing demand for personalized services, Bonjuk’s value has been redefined as “a meal prepared just for you.” To support this message, we have planned promotional initiatives including customized packaging sets, engaging video content, and a dedicated delivery app service.

> Work Scope

 Research Project (3months, 2017)

> Final Output

 Brand Identity, Prototype App

Music Streaming App with Note-taking
Petal is an app that lets users log ideas as audio plays. Inspired by the question, “Could we capture insights while listening to music, moment by moment?” Petal offers a seamless way to capture inspiration during playback. With its versatile functionality, it’s expected to be valuable for singer-songwriters, video creators, fan communities, and more, allowing users to capture details tied to specific moments in audio content.

> Work Scope

 Research Project (2weeks, 2018)

> Final Output

 Prototype App, Marketing Assets
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