Absence of Delivery Service - Many people consume porridge for health reasons like indigestion or recovery diets but often have limited mobility, making it difficult for them to go out.
Need for Tailored Choices - Based on health needs, selecting suitable ingredients, salt levels, and texture is crucial, yet customers may struggle to identify the right options on their own.
Branding Misalignment - Despite the desired brand positioning, the logo and colours have unintentionally sparked parodies in horror movie posters, gaining attention for their unintended scary appearance.